Contact data providers, enrichment workflows, intent data and lead scoring.
Clay and Apollo serve overlapping but distinct buyer profiles. Clay excels at waterfall enrichment with 75+ data providers; Apollo consolidates prospecting, sequencing, and enrichment in one platform starting at $49/user/month.
Clay is a data enrichment and workflow automation platform with waterfall enrichment across 75+ providers. Pricing starts around $349/month, with enterprise contracts scaling into five figures annually.
Explore Clay pricing in 2026, including estimated monthly and annual costs, contract terms, add-on expenses, and total cost of ownership for revenue teams.
A 6-step AI lead scoring implementation that lifts MQL-to-SQL conversion 22–35% per Salesforce benchmarks, with exact thresholds, tool stacks, and anti-patterns for RevOps teams running predictable pipeline.
Clay and 11x both target revenue teams building outbound pipelines, but they solve different problems. Clay is a data enrichment and email engagement platform; 11x is an AI-native revenue platform shipping Alice (AI SDR) and Julian (AI phone agent).